1+1 Asia

1+1 Asia is a combination of two (2) of our programs consisting of Mastering Your Brand and Design Thinking whereby in Mastering Your Brand, an individual will benefit on the know-how of branding of your product whilst Design thinking enables you to learn techniques in gaining insight and assist you to yield innovative solutions for virtually any type of organizational and/or business challenge

Branding is the process of creating a strong, positive perception of a company, its products or services in the customer's mind by combining such elements as logo, design, mission statement, and a consistent theme throughout all marketing communications. Many companies seem to struggle to design a brand which emotionally connects the marketplace to the company and often the brand sits in isolation when it should drive and be embedded in the day to day activities of the company – thus, bringing the brand alive and making it part of the heartbeat of every person and every activity in the company.

This comprehensive yet practical and hands on program will enable brainstorming to solidify your brand, outline all elements of the brand, educate & reinforce to your people the importance of building a solid brand and strategies to make your brand known. What organisations spend hundreds of thousands and months to accomplish in branding, let us help you do that and more.   

This program Mastering Your Brand, aims at helping you to

• Understand the purpose and fundamentals of your brand
• Develop your brand profile and link it to your vision and mission
• Draw up your branding, marketing and selling strategies
• Link your Personal brand to your Corporate brand
• Solidify and enhance your your Brand name, logo, colour, tagline and biz card
• Create your brand profile
• Understand your customers and your competition – create your own USP
• Develop your social media and digital marketing plan
• Draw up your marketing cycle

This training is designed for any business leader, professional, manager or individual contributor wishing to gain practical know-how on the principles, process and tools of Design Thinking.

Why is design thinking so important today? Over 40% of startups fail because there is no market need for what they offer. That’s why the development of every new product or service must start with a deep understanding of your customers. Design thinking is a human-centered, iterative problem-solving process of discovery, ideation, and experimentation that employs various design-based techniques to gain insight and yield innovative solutions for virtually any type of organizational or business challenge.

The 5 phase design thinking process was introduced by IDEO and perfected by research at Stanford. This process is user-driven innovation at its best, perfect for companies that want to discover hidden opportunities in a specific market segment. This method combines both analytical and creative approaches to generate solutions.

Participants will develop skills such as ethnographers, visual thinkers, strategists and story- tellers through a hybrid of interactive discussions and activities. It covers building empathy through ethnographic research, generating ideas, prototyping and testing new concepts.

Upon completion of this training, participants will be able to:

1. Acquire a deeper understanding of the Design Thinking principles, process and tools
2. Understand the mindsets of a design thinker
3. Apply the Design Thinking framework as a structured process to solve problems, generate breakthrough ideas and co-create an improved customer experience journey
4. Improve personal effectiveness by becoming a more empathetic service provider