Mastering Your Brand

This program helps to promote your product, to build image, personality and to develop brand loyalty. Brand helps to differentiate your products from other competitors' products. This makes customers feel easy to recognize products of genuine producers. The other objective of branding is to help in conducting promotional activities.

In-depth training on how best to communicate your brand messages, market your product services or self and make money from your brand.

Branding is the process of creating a strong, positive perception of a company, its products or services in the customer's mind by combining such elements as logo, design, mission statement, and a consistent theme throughout all marketing communications. Many companies seem to struggle to design a brand which emotionally connects the marketplace to the company and often the brand sits in isolation when it should drive and be embedded in the day to day activities of the company – thus, bringing the brand alive and making it part of the heartbeat of every person and every activity in the company.

This comprehensive yet practical and hands-on program will enable brainstorming to solidify your brand, outline all elements of the brand, educate and reinforce to your people the importance of building a solid brand and strategies to make your brand known. What organizations spend hundreds of thousands and months to accomplish in branding, let us help you do that and more in just 2 days.

This program Mastering Your Brand, aims at helping you to:

• Understand the purpose and fundamentals of your brand
• Develop your brand profile and link it to your vision and mission
• Draw up your branding, marketing and selling strategies
• Link your Personal brand to your Corporate brand
• Solidify and enhance your your Brand name, logo, colour, tagline and biz card
• Create your brand profile
• Understand your customers and your competition – create your own USP
• Develop your social media and digital marketing plan
• Draw up your marketing cycle

• Define personal branding.
• Understand the main concepts about personal branding.
• Identify one’s personal work values, abilities, skills and values.
• Understand branding and self-branding.
• Create and develop your self-brand effectively.
• Understand and develop main online reputation concepts.
• Communication with social media.
• Develop personal branding along the professional career.